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Price History
Product Recommendation
2024 Allure Best of Beauty Award Winner: Limitless Matte Liquid Lipstick
Experience the ultimate in lip color innovation with our award-winning Limitless Matte Liquid Lipstick—now recognized by Allure as the best in beauty for its unbeatable comfort and vibrant finish. Unlike traditional matte formulas that leave lips feeling tight and dry, our non-tightening, vegan formula delivers 24-hour wear without compromise, thanks to Adapti-Flex Technology for a lightweight, flexible feel that moves with you.
Your lips deserve more than just color—they deserve care. Infused with Triple Hyaluronic Acid and Upcycled Cranberry Extract, this lipstick not only provides intense hydration but also protects sensitive lips, keeping them soft and smooth all day. The patented lip-hugging applicator ensures effortless, mess-free application with a contoured shape that glides on vibrant color in one step, while the pointed tip allows for precise lining—no extra tools needed.
With 16 limitless matte shades, there’s a perfect hue for every complexion. Each shade is thoughtfully designed to complement all undertones (find yours on the pack’s bottom). Whether you crave a bold statement or an everyday neutral, this collection has you covered.
For just $10.77, indulge in a high-performance lipstick that combines luxury, comfort, and long-lasting wear—all without the premium price tag. Elevate your beauty routine with a formula that truly delivers. Try it today and discover why it’s an Allure favorite!
Key Features
- ▶2024 ALLURE BEST OF BEAUTY AWARD WINNER: Finally, comfortable 24HR matte; vegan ingredients
- ▶NON-TIGHTENING FORMULA: Lightweight feel with Adapti-Flex Technology for more comfort and flexibility
- ▶PROTECTS LIPS: Formulated with Triple Hyaluronic Acid + Upcycled Cranberry Extract; suitable for sensitive lips
- ▶ONE-STEP APPLICATION: Patented lip-hugging applicator is contoured to fit your lips and delivers a smooth coat of vibrant color, while the pointed tip lines lips with controlled precision for mess-free application
- ▶16 LIMITLESS MATTE SHADES: 16 vibrant matte shades designed with all complexions in mind. Find your undertone on the bottom of the pack.







